What is Pay-Per-Play?
Pay-Per-Play (PPP) is an online media channel that plays 5 second audio advertisements like the one you just heard on websites that place the PPP code on their web pages.
Pay-Per-Play is now in huge demand by major advertisers as well as small businesses all over the world. As of 2/29/2008 the Pay-Per-Play network has grown to over 25 million websites.
How Does Pay-Per-Play Work?
PPP audio ads play as soon as a visitor arrives on a web page where the PPP code is inserted. The audio advertisement is only heard and not seen and requires no action from a website visitor.
One of the main benefits of running PPP ads on your website is the fact that you never send visitors away from your site. This allows you the opportunity to continue to earn from your visitors.
You can choose specific pages on your website where it is appropriate for your visitors to hear a single 5 second audio advertisement.
You should be aware that PPP audio ads are not appropriate for all web pages. It is up to the website owner (you) where they (you) will place audio ads.
More and more advertisers are adopting the 5 second audio adlet. 5 seconds is long enough to leave an impression on the listener and short enough to "not annoy" the visitor.
visitors may hear another ad if they visit another page (that has placed the PPP code) only after at least 3 minutes have elapsed.
PPP audio ads are contextually related to the text content (readable content) of any web page where the PPP code is placed. The advertisement you just heard is just one of the many professional ads we provide.
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Thursday, May 1, 2008
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